Friday, January 6, 2017

Fly the 150th Flag

The celebrations of Canada's 150th birthday have begun.  TIFF Bell Lightbox's series Canada's Top Ten Film Festival gets going this month. and will include a number of classic Canadian titles as part of TIFF’s year-long programme celebrating Canada’s 150th birthday. I checked out the long list at ToDoCanada for January in the GTA area.

I hadn't realized that the 150th birthday symbol contest was controversial when it invited students to participate and a 19 year-old student's design was selected. The professional design community wasn't complimentary about the design.  It seems to have morphed into a number of versions by 2017 and the Canada150 site logo below is red and white rather than the multi-colour original. 
Here's the official word on the logo: The logo is composed of a series of diamonds, or “celebratory gems”, arranged in the shape of the iconic maple leaf. The four diamonds at the base represent the four original provinces that formed Confederation in 1867: Ontario, Quebec, New Brunswick and Nova Scotia. Additional diamonds extend out from the base to create nine more points—in total representing the 13 provinces and territories.
The Canada 150 logo will become an evocative symbol and an enduring reminder of one of Canada’s proudest moments. The maple leaf motif is recognized at home and abroad as distinctively Canadian, and it fosters feelings of pride, unity and celebration. This unique and colourful design is simple enough to be drawn by children, and versatile enough to appear in color variations. The possible uses of the symbol are as unlimited as the spirit and imagination of the Canadian public."

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